Farzana Rustom

Farzana Rustom is an Advocate of the Sindh High Court and has been with the firm since 2001. With over 26 years of experience in Intellectual Property Law, she has developed a strong reputation for her expertise in trademark prosecution, litigation, and licensing, as well as copyright and related rights.

Farzana represents a diverse clientele, including prominent local and international corporations, before the Trademarks Registry and the High Court. She provides strategic legal counsel on the maintenance, protection, and optimization of IP portfolios, focusing on filing strategies, prosecution, negotiations, and drafting of IP-related agreements.

Her advisory practice spans both product- and service-based businesses, operating in B2B and B2C models, across sectors such as retail, pharmaceuticals, the food industry, and sporting goods. She also works closely with local clients and startups in developing and executing brand protection and anti-counterfeiting strategies, demonstrating a deep understanding of Pakistan's Trademark Law.

Her legal acumen extends beyond IP law. Farzana also specializes in Family, Property law, and Corporate Compliance. In these areas, she handles legal issues concerning family estates, property disputes, corporate governance, and compliance with regulatory frameworks, ensuring businesses adhere to legal standards in their operations and structures.

She has served as an Ex-Councilor representing Pakistan in the Asian Patent Attorneys Association (APAA) and contributed as a member of its Standing Committees on Trademarks and Copyright. Additionally, she actively participated in international professional conferences, delivering presentations at events organized by APAA, the International Association for the Protection of Intellectual Property (AIPPI), MARQUES, the Inter-Pacific Bar Association (IPBA), and the International Trademark Association (INTA) across various countries and has been listed as one of the two recommended lawyers in The Legal 500 Asia Pacific- TMT Pakistan from Bharucha & Co.